I-Canton Fair 2024, omunye wemibukiso emikhulu yezohwebo e-China, ibilokhu iyinkundla ebalulekile yokubonisa izinto ezintsha ezimbonini ezahlukahlukene, okuhlanganisa ukuphrinta nokupakisha. Kulo nyaka, ababehambele lo mcimbi babone intuthuko emangalisayo kanye nezitayela ezakha ikusasa lemboni.
Okunye okugqame kakhulu kulo mbukiso walo nyaka ukugcizelela ukusimama. Njengoba ukukhathazeka kwemvelo kuqhubeka nokukhuphuka, abakhiqizi baya ngokuya begxila ezintweni ezisetshenziswayo nezinqubo ezinobungani bemvelo. Ababonisi abaningi babonise izixazululo zokupakisha ezingaboli, njengezikhwama zamaphepha namabhokisi enziwe ngezinto ezigaywe kabusha. Le mikhiqizo ayihlangabezani kuphela nesidingo esikhulayo sabathengi sezinketho ezisimeme kodwa futhi ihambisana nemizamo yomhlaba wonke yokunciphisa udoti wepulasitiki.
Mayelana nokuklama, umbukiso wagqamisa ukusetshenziswa kobuchwepheshe bokuphrinta bedijithali, osekuguqule indlela yokupakisha okukhiqizwa ngayo. Ukuphrinta kwedijithali kuvumela ukwenza ngokwezifiso okukhulu, ukugijima kokukhiqiza okufushane, kanye nezikhathi zokushintsha ngokushesha. Lokhu kuvumelana nezimo kunenzuzo ikakhulukazi emabhizinisini amancane naphakathi afuna ukuzehlukanisa emakethe egcwele abantu. Amabhrendi amaningi manje asebenzisa ukuphrinta kwedijithali ukuze enze ukupakishwa okuhlukile okubonisa ubunikazi bawo kanye nokukhanga izethameli eziqondiswe kubo.
Omunye umkhuba obalulekile owabonwa kwaba ukuhlanganiswa kwezixazululo zokupakisha ezihlakaniphile. Abakhangisi abambalwa bethule ukupakishwa okusha okuhlanganisa amakhodi e-QR, ubuchwepheshe be-NFC, nezici ezingokoqobo ezithuthukisiwe. Lezi zinto ezihlakaniphile azigcini nje ngokuthuthukisa ukusebenzelana kwabathengi kodwa futhi zinikeza ulwazi olubalulekile mayelana nomkhiqizo, njengomsuka wawo, imiyalelo yokusetshenziswa, kanye nemininingwane yokusimama. Lobu buchwepheshe buvumela imikhiqizo ukuthi ixhumane nabathengi ezingeni elijulile, ikhuthaze ukwethembeka nokungafihli lutho.
Ukuvela kwezikhwama zamaphepha namabhokisi bekugxilwe kakhulu ekuxoxweni ngesikhathi sombukiso. Njengoba i-e-commerce iqhubeka nokuchuma, kunesidingo esikhulayo sokupakisha okuhlala isikhathi eside futhi okujabulisa ngobuhle okungamelana nokuthunyelwa nokuphathwa. Abakhiqizi baphendula ngokwakha izikhwama zephepha eziqinile namabhokisi aklanyelwe ukuvikela imikhiqizo kuyilapho esebenza njengethuluzi lokumaketha. Imiklamo nokuqedwa okwenziwe ngendlela oyifisayo, okufana nama-matte noma ama-glossy coatings, aya ngokuya aduma, okuvumela amabhrendi ukuthi akhe umuzwa okhumbulekayo we-unboxing wamakhasimende.
Ngaphezu kwalokho, umkhuba obheke ku-minimalism ekwakhiweni kokupakisha wawubonakala kuwo wonke umbukiso. Amabhrendi amaningi akhetha amadizayini alula, ahlanzekile adlulisa umlayezo wawo ngempumelelo ngaphandle kokugcwala kwabathengi. Le ndlela yokusebenzela ayikhangi kuphela ekuthandeni kwabathengi besimanje ukuze kube lula kodwa futhi yehlisa ukusetshenziswa kwezinto, okuphinde kube nesandla emizamweni yokusimama.
Sengiphetha, i-Canton Fair yalo nyaka ibonise imboni yokunyathelisa nokupakisha eguquguqukayo nethuthukayo, egxile kakhulu ekusimameni, ekusungulweni kwedijithali, nasekubandakanyekeni kwabathengi. Ikusasa lezikhwama zephepha namabhokisi libonakala liqhakazile, liqhutshwa intuthuko ebeka phambili kokubili ukusebenza nokukhanga kobuhle. Njengoba imboni iqhubeka nokuzivumelanisa nokushintsha okuthandwa ngabathengi kanye nezinselelo zemvelo, lezi zindlela ngokungangabazeki zizodlala indima ebalulekile ekulolongeni indawo yokupakisha iminyaka eminingi ezayo.
Isikhathi sokuthumela: Oct-22-2024